AI Insights · Timothy · July 2022
Top 5 Beauty Retail Apps in Belarus: Q2 2022 Performance
Explore the performance of the top 5 beauty retail apps on a unified platform in Belarus during Q2 2022, including weekly downloads and active user trends.
In the second quarter of 2022, the top 5 beauty retail applications in Belarus showcased varying degrees of performance. Below, we break down the weekly downloads and active user trends for each app, providing a comprehensive overview of their market presence.
ИЛЬ ДЕ БОТЭ косметика и духи saw a notable increase in weekly downloads towards the end of the quarter. Downloads surged from 15 in early June to a peak of 176 in mid-June, before stabilizing at 118 by the end of the month. Correspondingly, active users jumped significantly from 47 to 195 over the same period.
BEAUTY BAY experienced fluctuating download numbers throughout the quarter. Downloads reached a high of 69 in the final week of June, up from just 4 at the end of March. Active user numbers were more stable, with a slight increase from 120 in late March to 126 by the end of June.
Feelunique: Limitless Beauty had minimal download activity, with only a few downloads recorded sporadically throughout the quarter. Specific trends in active users are not available for this app.
Perfumerías DRUNI showed very low download activity, with occasional downloads peaking at 2 in the final week of May. There is no available data on active user trends for this app.
Lastly, Nykaa – Makeup/Beauty Shopping had minimal download activity early in the quarter, with just a few downloads recorded in late March and early April. Data on active users is not available for this app.
These insights are derived from Sensor Tower, where more detailed analytics and trends can be explored for these and other applications.
